Shortly before Channel 3 in Philadelphia reverted back to the control of Westinghouse Broadcasting, the NBC O&O in Philly, WRCV-TV was using this audio track with their video slide ID. It dates from April of 1965 and was read live by announcer Bob Bradley.

Listen to the ID

It's Tuesday morning, June 8, 1965. The station is still owned by NBC but the ownership will transfer back to Westinghouse in less than two weeks. Channel 3 had already started to carry "The Mike Douglas Show" which was produced by KYW-TV in Cleveland. When Channel 3 went back to Westinghouse ownership, "The Mike Douglas Show" moved to Philadelphia (along with the KYW call letters) and was produced here airing live from 12:30 to 2 pm. However, at the time of this announcement, the show still came out of Cleveland and was aired in Philadelphia on a one week delay. It had not yet moved into its afternoon time slot. The announcer is Bob Bradley.

Listen to the announcement

On Thursday, June 17, 1965, Bob Bradley did a live station break which was preceded by a recorded ten seconds spot for White Cap Pine Oil. It was just days before ownership of the station would revert back to Westinghouse broadcasting.

Listen to the ID

Here's another live ID preceded by a Sylvan Seal Milk commercial. Both were done by announcer Gary Geers on Thursday, June 17, 1965. It would be one of the last IDs for Channel 3 as an NBC O&O stations. This station break was later than the one just above on the same date. Note that the booth announcing shift had changed. Gary Geers is now in the announce booth.

Listen to Gary Geers

From the official archives of the Broadcast Pioneers of Philadelphia
Audio originally donated by Broadcast Pioneers member Gerry Wilkinson
© 2008, Broadcast Pioneers of Philadelphia
All Rights Reserved

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