In 1965, Broadcast Pioneers member Al Primo was News Director at KYW-TV in Cleveland. When NBC and Westinghouse were forced to switch back stations, KYW-TV came to Philadelphia and so did Primo. It was here in the City of Brotherly Love that the "Eyewitness News" format originated. Five years later, Channel 3 aired this promo. While it was made for television, we have only audio.
From the official archives of the Broadcast Pioneers of Philadelphia
Graphic originally donated by Broadcast Pioneers member Marciarose Shestack
Audio originally donated by Broadcast Pioneers member Gerry Wilkinson
© 2007, Broadcast Pioneers of Philadelphia
All Rights Reserved
The e-mail address of the Broadcast Pioneers of Philadelphia is firstname.lastname@example.org