The Broadcast Pioneers of Philadelphia

Bernie Prazenica
WPVI-TV Official Photo
2008

Broadcast Pioneers member Bernie Prazenica was promoted to President and General Manager of WPVI-TV, the ABC-owned station in Philadelphia on November 6, 2007. The appointment was announced by Walter Liss, President of the ABC Television Stations Group.

As WPVI-TV President and General Manager, Bernie Prazenica has overall management responsibility for WPVI-TV/Channel 6, the top-rated news and entertainment television station in the Delaware and Lehigh Valley, and all of its ancillary businesses including three additional digital TV channels and 6abc.com, the station’s Internet site.

Prior to his appointment at WPVI, Prazenica served as President and General Manager of WTVD-TV in Raleigh-Durham, North Carolina for over 5 years.

“Bernie Prazenica has done a tremendous job on behalf of viewers in Raleigh-Durham over the past five years through his effective leadership at WTVD-TV.” Walter. Liss said. “We’re now pleased to welcome Bernie back to WPVI-TV and look forward to his success and accomplishments once again in Philadelphia.”

Bernie Prazenica
WPVI-TV Control Center
2008

Bernie brings 25 years of experience with ABC to the top post at WPVI-TV. In addition to serving as Director of Sales and as an Account Executive at WPVI-TV, Prazenica has been Sales Manager at ABC National Television Sales in Philadelphia. Earlier in his career, Prazenica was an Account Executive at WPTT-TV in Pittsburgh and at WRIC-TV in Richmond, Virginia.

Known in the Raleigh-Durham-Chapel Hill Triangle area for his active community service, Bernie Prazenica has served on the board of the Triangle United Way and as Chair of its Media Council. He has also been a board member of the University of North Carolina School of Journalism Foundation (he will continue to serve on UNC in his new capacity in Philadelphia); Downtown Durham, Inc.; Communities in Schools of North Carolina; Big Brothers, Big Sisters of the Triangle; and the North Carolina Association of
Broadcasters.

Currently at WPVI-TV, he is serving on the Boards of the Philadelphia Ad Club, Pennsylvania Convention and Visitor’s Bureau, Police Athletic League, and Variety – The Children’s Charity.

Bernie Prazenica is a cum laude graduate of Temple University in Philadelphia with a BA in Communications, Radio-TV-Film. He and his wife Patty and their two children, Caitlin and Michael will relocate to the area.

The e-mail address of the Broadcast Pioneers of Philadelphia is pioneers@broadcastpioneers.com