The Broadcast Pioneers of Philadelphia

(Left to right) Sally Starr and Jesse Rogers
circa 1953

Jesse Rogers was a radio star on WFIL and WJMJ Radio and then went on to a fabulous career during the early days of television. His first show was on Channel 3, WPTZ as "The Western Balladier." Rex Trailer had a similar show, also on the same channel.

Channel 3 originated "Ranger Joe" which was broadcast live over the entire NBC-TV network and originated from the old Camden Convention Hall.

Jesse's wife at that time was the legendary Sally Starr, a member of the Broadcast Pioneers of Philadelphia. Sally went on to be an icon in Philadelphia broadcasting. Sally appeared on the Ranger Joe program as Jesse's sidekick and singing partner.

The e-mail address of the Broadcast Pioneers of Philadelphia is pioneers@broadcastpioneers.com