The Broadcast Pioneers of Philadelphia

Liz Matt
WTXF-TV Official Photo
1997

Broadcast Pioneers member Liz Matt started out in the Children’s arts, entertainment and enrichment program in New Jersey during 1974. During 1977 and 1978, she was the creator and character actress of the NJN program, “Open a Door.” She also did live remotes and was their movie critic. Liz also served as the host and producer of the New Jersey Network’s “State of the Arts” program.

In the early eighties, she did Arts reporting plus Theater and Movie Critic and was an Entertainment “Tipster” on Channel 3’s “Evening Magazine.”

From 1984 to 1995, Liz Matt, using the stage name, Lizabeth Starr, was the co-host and co-producer of Philadelphia’s longest running, award-winning morning show, AM Philadelphia. Her co-host was Broadcast Pioneers member Wally Kennedy.

Then she went to WTXF, Fox 29 as a Feature Reporter and guest co-host on “Good Day Philadelphia.”

From 2002 to 2006, she operated an independent Philadelphia regional sales office for a Maryland-based company providing logo-clothing and advertising promotions, Chesapeake Embroidery & Promotions. Matt built the entire Philadelphia market presence and business development from scratch, in addition to handling daily client service, creative solutions for promotional programs & company-wide marketing. Clients included Wharton Executive Education, Brandywine Realty Trust, Peco/Exelon and UPS.

Before that, she owned Suburbia USA Embroidered Designs, a company offering custom embroidery for gifts and small business & customized contract embroidery to ad specialty distributors.

As a winner of one of the Broadcast Pioneers of Philadelphia’s scholarships for college students, Liz Matt knew that she had to help educate future broadcasters by serving as an Adjunct Professor of Broadcast Performance for Temple University during 1995 through 1997 and as Adjunct Professor of Video Production and Editing at Widener University the following two years.

Liz has been the writer, video producer and on (and off) camera performer for Johnson & Johnson corporate, plus Wharton Executive Education, Wyeth-Ayerst, Lockheed Martin, US Healthcare, Schering, Cigna Healthcare, AT&T, Bellcore, Lucent, Aramark, Merck Laboratories and MBNA/

You may have also seen Liz on the ABC Soap Operas, “Loving” and “General Hospital,” both carried over Channel 6 here in Philadelphia.

Liz received her Bachelor’s Degree from the Temple University School of Communications & Theater in 1973. The college honored her as “Distinguished Alumna” in 1994. Liz Matt was a scholarship winner in 1972 of one of our scholarships. On Friday evening, November 16, 2012, she became our first scholarship winner to be inducted into our Broadcast Pioneers Hall of Fame.

The e-mail address of the Broadcast Pioneers of Philadelphia is pioneers@broadcastpioneers.com