Waitress and Broadcast Pioneers member Joe Pellegrino
WPVI-TV, Philadelphia
1977

By the time of this 1977 Action News Promo, Action News was number one in the ratings. WPVI-TV's sports anchor at 6 pm and 11 pm was Broadcast Pioneers member Joe Pellegrino, the station's Sports Director. So the concept wasn't to make you switch to Action News, but to impress upon you that you should stay there.

Broadcast Pioneers member Joe Pellegrino
WPVI-TV, Philadelphia
1977

A good example of this type of promo is this spot which features Joe Pellegrino. It was recorded in 1977 by New York Communications, owned by Broadcast Pioneers member Mike Davis, who was the genius behind this and other Action News Promos. It is available in both the Real Video format and the Windows Media format.

Watch with the Real Player!
Watch with the Windows Media Player!

From the official archives of the Broadcast Pioneers of Philadelphia
Video and stills originally donated by Broadcast Pioneers member Joe Pellegrino
and used with the permission of New York Communications and member Mike Davis
© 2010, Broadcast Pioneers of Philadelphia
All Rights Reserved

The e-mail address of the Broadcast Pioneers of Philadelphia is pioneers@broadcastpioneers.com