Broadcast Pioneers of Philadelphia is a federally recognized, state chartered 501(c)(3) non-profit organization serving the Philadelphia Broadcast Community since January of 1962. |
September Afternoon Luncheon |
Meet and Greet at 12 noon Lunch served at 12:30 pm Ratecard: $28 per person |
Please reserve now! |
Another Wednesday Luncheon!
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DON'T MISS THIS ONE!
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Hit After Hit, Smash After Smash, Blockbuster After Blockbuster... Here's another "monster" lunch where the "stars" don't wait to come out at night. They're there at lunchtime! You should be there too. It's a tribute to our friend Vince Leonard. Make plans to be in attendance. We'll have a great time celebrating the life of the former Channel 3 anchor. Our MC for this afternoon will be Member Marciarose Shestack. Other speakers will include Trudy Haynes, Dick Sheeran, Beverly Williams, Robin Mackintosh and Dick Standish. Plus, live on the telephone will be Vince's dear friend, Mort Crim, former KYW-TV anchor. Put the date on your calendar. Our September luncheon is a week earlier than normal. It is on the SECOND Wednesday of the month, September 12th. Why? Our usual third Wednesday is Yom Kippur, the Day of Atonement and the holiest day of the year for the Jewish people. During this 24-hour fast, many Jews spend all day in the synagogue with intensive prayer. Broadcast Pioneers wants everyone to be able to come and enjoy the meal at our September meeting, so we've changed the date. Make plans to be with us for this very special luncheon. Mark your schedule. The Vince Leonard Tribute is on Wednesday, September 12th. This all will take place at the beautiful and historic Bala Golf Club, 2200 Belmont Avenue (across the street from the state police) in the Wynnefield section of Philadelphia. Only minutes away from Channels 6, 10 and 17 and the radio stations in Bala Cynwyd. Call now for reservations. (856) 365-5600! Don't miss this one! Meet and greet at 12 noon. Lunch served at 12:30 pm. Lunch includes salad, three-course meal and dessert. Member Vince Leonard Plenty of FREE parking. Our luncheons are open to all our members, their guests and any person in the industry or associated fields, whether active or retired. You do NOT have to be a member to attend. There is no reserved seating at our luncheons. Feel free to sit anywhere. Well, okay--the three people on the camera crew sit near the cameras, but that's in the back of the room. The cost is only a donation of $28 (or more) per person! In order to speed up check-in at the luncheon, it would help if you had exact change or your check already written. Checks can be made payable to the Broadcast Pioneers of Philadelphia. If you would like to add a few dollars extra, we would appreciate it. It would help us with all the important work we are doing. Thanks. Make plans to be there and bring a friend! |
WE WANNA SEE
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Visit Our Website Often - http://www.broadcastpioneers.com
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DIGITAL ARCHIVAL PROJECT NEWS:
VIDEO:
Broadcast Pioneers Member Michael Stairs
at his Rosemont, PA home
Tuesday evening, September 13, 2016
On Friday evening, November 18th of 2016, member Michael Stairs was inducted into our Hall of Fame. For three decades, Michael has been the organist for the Philadelphia Orchestra. He could also often be found in the grand court of the Center City Macy's store playing the famed Wanamaker organ. Classical music expert Ed Cunningham, a member of Broadcast Pioneers, did the interviewing that evening. Michael passed away last month. A funeral service will be held on Saturday September 8th at 11 am at the Church of the Redeemer, 230 Pennswood Avenue, Bryn Mawr.
Michael Stairs was a native of Maine and studied piano in Presque Isle, and at age 10, gave concerts in Houlton and New Sweden (locally televised). In 1955, his father, a Baptist minister, was called to Wayne Park Baptist Temple in Erie, PA. Michael played on a weekly radio broadcast called Skypilots on Saturday mornings and a live broadcast on Sunday evenings from the City Mission. He held concurrent positions at the large Reformed Temple Anshe Hesed and South Hills Baptist Church.
Michael continued on to Westminster Choir College and played piano rehearsals for von Karajan, Steinberg, and Bernstein. This was followed by four years at The Curtis Institute of Music in Philadelphia, studying organ with the famed Alexander McCurdy, piano with Vladimir Sokoloff, and composition with Matthew Colucci.
In 1985, Maestro Muti appointed Michael organist for The Philadelphia Orchestra. In the same year, he was appointed Organist and Choirmaster at Bryn Mawr’s Church of the Redeemer. In 1969, Keith Chapman hired Michael to assist him at the huge Wanamaker Grand Court organ.
Stairs taught Upper School music for 25 years at The Haverford School, but in post-retirement, was Artist-in-Residence at St. Charles Borromeo Seminary in Wynnewood. He also accompanied many local choral groups and is Organist Emeritus at The Redeemer. He married Margaret Connell a few years ago.
Watch the Video from Our YouTube Channel
(video courtesy of Broadcast Pioneers VP Brad Seecof and Metramedia Broadcasting & Studios)
AUDIO:
Member Jerry Immel sent us some interviews that he did with WRCV-TV booth announcers in 1958. He tells us:
When I was a student at Abington High School in 1958, we had an assignment to interview people who were doing the job I aspired to do. Here are the interviews I did at age 15 with Pat Landon and Earle Gill in the WRCV-TV announce booth.
LISTEN TO EARLE GILL!
Here's the Real Audio!
Here's the Windows Media!
LISTEN TO PAT LANDON!
Here's the Real Audio!
Here's the Windows Media!
A LITTLE BIT OF BROADCAST HISTORY!
(Left to right) Jack McKinney and baseball great Yogi Berra
WCAU Radio Studios
WCAU Building, City Avenue and Monument Rd., Bala Cynwyd
circa 1965
(Jack McKinney was inducted into our Hall of Fame in 2009)
IN TOUCH WITH OUR MEMBERS & THE INDUSTRY:
Put it on your calendar. Our September luncheon is a week earlier than normal. It is on the SECOND Wednesday of the month, September 12th. Why? Our usual third Wednesday is Yom Kippur, the Day of Atonement and the holiest day of the year for the Jewish people. During this 24-hour fast, many Jews spend all day in the synagogue with intensive prayer.
Broadcast Pioneers wants everyone to be able to come and enjoy the meal at our September meeting, so we've changed the date. Our special luncheon is a "Tribute to Vince Leonard." Make plans to be with us for this very special luncheon. Mark your schedule. The Vince Leonard Tribute is on Wednesday, September 12th.
Broadcast Pioneers member Bob Backman
President of WRDE-TV
Broadcast Pioneers Luncheon
Bala Golf Club, Philadelphia
Wednesday, April 18, 2012
© 2012, Jerry Klein
Reports tell us that Broadcast Pioneers member Bob Backman, president of WRDE-TV is selling his television station, WRDE-TV. The sale price is currently not known. The buyer is Draper Media with other broadcast holdings in the area.
The station is licensed to Rehoboth Beach, Delaware and operates on Channel 31. WRDE-TV is the NBC affiliate for the area. They have been so for the last 4 years. Studios are in Lewes, Delaware. This would make WRDE-TV a sister station to WBOC-TV, Channel 16, Salisbury, Maryland. WRDE holds a construction permit to build a TV translator fifty miles away, WRUE-LD, Channel 19 in the city of Salisburg.
Bob Backman, a long-time member of Broadcast Pioneers, will be inducted into our Hall of Fame on Friday evening, November 16th. Bob is also known as Cool Bobby B (The Doo Wop Stop) on Sirius XM Radio. Backman hosts our Rock and Roll luncheon every March. In case you're wondering, Bob is holding up his recording of American Pie from 45 years ago.
Member Bonnie Squires has a cable television show called, "Bonnie's Beat." She recently had Anne Sceia Klein on her program. Anne has run her own PR firm for a third of a century and since selling the business, she has authored a book entitled, "On the Cusp: The Women of Penn '64." Anne is the wife of former Broadcast Pioneers President and Chairman of the Board, Jerry Klein.
Last month, we told you about Kal Rudman's recent award, the Albert Nelson Marquis Lifetime Achievement Award, presented to him by Marquis Who's Who. Well, now Kal has another achievement. His face was prominently on a Times Square billboard, electronically announcing the awarding of the honor. Rudman’s likeness and name made the bright lights upon being added to the roster of Marquis Who’s Who Humanitarians in light of his philanthropic work and deeds.
Kal has served on our Board of Directors for decades and has served as Vice-President of our organization for seven one-year terms, longer than anyone else. Rudman was inducted into our Hall of Fame in 1998 and was our Person of the Year in 2007.
Kal also underwrites five scholarships each year for us to award to Temple University broadcast majors. Over the years, these have totaled almost 100 scholarships.
More than 4,800 local pets were adopted during NBC10 and Telemundo62’s fourth annual Clear the Shelters™ pet adoption drive. Launched in August 2018 and culminating on Clear the Shelters™ Day, Saturday, August 18, the stations’ pet adoption effort included the participation of 50 local animal shelters and animal rescues.
Ric Harris, President and General Manager of NBC 10 and Telemundo 62 said: “In partnership with 50 local shelters and rescues in our area, we are thrilled to announce that nearly 5,000 animals have been adopted since the campaign kicked off three weeks ago. On behalf of NBC10 and Telemundo62, we appreciate all the families who adopted animals making this year’s Clear the Shelters campaign a huge success."
Broadcast Pioneers Board Member Ed Eisen received an interesting e-mail in July. It was in broken English. It said that they have hacked Ed's computer, collected all his contacts' names and e-mail addresses, and had caught him watching porn. They told him he had a day to pay them $7,000 in bitcoin or they would share the info with his contact list. This is blackmail. Since Ed doesn't watch porn, he contacted the Philadelphia Inquirer and told them about this. He knew it was a scam. The Inquirer said in an article about this that this is mostly a bluff. They are just hoping you would pay. It cost them nothing to send the e-mails. If only 1% pay out of 10,000 e-mails sent, the perpetrators could receive almost three-quarters of a million dollars for a no cost venture.
Beasley Media Group celebrated Broadcast Pioneers member Debbi Calton’s 25th year rocking the midday shift (9 am to 2 pm) at Philadelphia’s Classic Rock station, 102.9 WMGK-FM.
When asked about her favorite aspect of her years at WMGK-FM, Calton replied, “The listeners. I’ve formed 25 year relationships with so many of them. We talk on the request line or see each other at concerts. Yes, we’re still going to plenty of rock concerts.”
Just in at press time.... Entercom has told us that Alex Silverman will become PD at KYW Newsradio on September 24th. Steve Butler, who is currently running the news radio operation announced his retirement earlier this year and will remain on board into next month. Silverman is currently Assistant PD for all news WCBS in NYC. WCBS is a sister station to KYW Newsradio. This is Silverman's second promotion this year.
Broadcast Pioneers member David Yadgaroff, Senior Vice President and Market Manager, Entercom Philadelphia said: "We are thrilled to welcome Alex to the KYW Newsradio family. He’s a great fit to lead this iconic Philadelphia brand into an exciting next chapter.”
Silverman joined Entercom in 2011 as an anchor for WCBS Newsradio 880 and has since helped lead the station’s coverage of major news events in New York and around the country, including Hurricane Sandy, the Boston Marathon bombings and the Orlando nightclub shooting. He received a 2018 National Edward R. Murrow Award for his coverage of the transportation crisis in New York. He recently helped guide WCBS through a modern refresh and reimage of its iconic Newsradio brand.
Part of Silverman's new duties will include supervising and planning the relocation of KYW Newsradio away from its current location (with KYW-TV at 16th and Spring Garden). The radio news operation will move to the new location along with all of the other Entercom owned Philadelphia stations. Corporate headquarters is said to also be included in the new digs. All are reported to be moving to a location along the Schuylkill riverfront.
A LITTLE BIT OF BROADCAST HISTORY!
Color slide from " Captain Noah and His Magical Ark"
WPVI-TV
circa 1980
From the original color slide used by WPVI-TV. This slide and hundreds of others along with other transparencies reside in our archives plus thousands of photos from the series. They have all been digitized and preserved. They were donated to our archival project by Carter Merbreier's family.
Did you know... that Dr. Francis Davis was the first weatherman on WFIL-TV's "Action News" in 1970? Well, it's true. Dr. Francis Davis This is a three-part story about member Dr. Francis Davis. It ran for the last two month (July and August) and ends with this issue.. Dr. Davis was inducted into our Hall of Fame in 2000. Let's continue our story.
Written and researched by Broadcast Historian Gerry Wilkinson |
Our special thanks go to TUTV - Temple University Television and The Kal & Lucille Rudman Media Production Center.
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A LITTLE BIT OF BROADCAST HISTORY!
Maury Povich
KYW-TV, Channel 3, Philadelphia
set of AM/PM in Studio A
Spring of 1980
WE REMEMBER:
(Left to right) Louise Williams Bishop and Gerry Wilkinson
Broadcast Pioneers Annual Banquet
The Hilton City Avenue
Friday evening, November 22, 2013
(Photo taken as Louise was inducted into our Hall of Fame)
In August, we lost a true legend of the music industry, Aretha Franklin. It was Broadcast Pioneers Hall of Famer Louise Williams (who was then married to WDAS Vice-President Jimmy Bishop) that got Aretha together with Atlantic Records. Franklin's contract has expired with Columbia Records and Louise called Jerry Wexler of Atlantic to make the introduction. Franklin signed with Atlantic Records, and they rest, as they say, is history. (Footnote: Jimmy Bishop along with WDAS's General Manager Bob Klein were Gerry Wilkinson's mentors).
Broadcast Pioneers Board Member Kal Rudman, publisher of the legendary Friday Morning Quarterback, said this: "Aretha Franklin personified the unbelievable power of Rhythm & Blues. The magic story of the power of Aretha Franklin emerged when she entered the glory of recording for Jerry Wexler at the incredible Atlantic Records. Her stature in R&B music surpassed anyone before or since. The Queen of Soul has been taken from her throne, and it shall always remain empty. This is a monumental loss to music lovers everywhere.” Kal has served on our Board of Directors for decades. Over the years, he has served seven terms as our Vice-President, more than anyone else. Kal Rudman was our "Person of the Year" in 2007.
Broadcast Pioneers member Bob Pantano looked at Aretha's music from the point of danceability. He did an hour tribute to Aretha the Saturday evening after her passing. It was wall to wall Franklin. Bob's heard on WOGL-FM Saturday evenings and his broadcast is simulcast on two stations at the Jersey shore. Pantano told us: “People don’t necessarily think of her as a dance artist. But for me and the Dance Party, her music works exceptionally well. And we remix her songs to make her even more danceable. ‘Chain of Fools,’ ‘Respect,’ ‘Think.’ I f you want to fill a dance floor, you play those songs. Bob Pantano was our "Person of the Year" in 2015.
Anyone catch Aretha on GET TV Sunday, August 19th at 11 pm? She was a special guest on "The Kraft Music Hall." That particular episode featured Woody Allen as host. Franklin did "Respect" and "Chain of Fools." The show dated from December 27, 1967. It was Aretha Franklin at her best. Most cable outlets don't carry GET TV, owned by Sony. We caught it off air from a sub-channel of low-powered WFPA-TV, licensed to Philadelphia. By the way, the program was scheduled before Aretha's passing.
(Left to right) Broadcast Pioneers Chairman of the Board Pat Delsi with Sonia Leon Gilbert
Broadcast Pioneers Annual Banquet
The Hilton City Avenue
Friday evening, November 19, 2010
We talked with member Ruth Weiman last week who told us that her sister Sonia Gilbert, 89, passed away. Sonia was the daughter of Max M. Leon (a former Vice-President of Broadcast Pioneers). Max owned WDAS AM & FM from 1950 to 1979. He also founded the Philadelphia Pops Orchestra.
Sonia attended the Curtis Institute of Music. She was an opera singer and when still a teenager, she made her operatic debut with the star of the Metropolitan Opera, Robert Merrill, at the Philadelphia's famed Academy of Music. She was a radio performer and singer and went on to produce radio in the early 70s. Sonia was also a publisher and partner in One Light Pictures. She was the founder and president of the Bawa Muhaiyaddeen Fellowship, which is based here in the Delaware Valley.
Sonia's first husband was Bob Klein, General Manager of WDAS for over a quarter of a century. Sonia's second husband was Mitch Gilbert, a commentator for WDAS-FM in the late 60s and early 70s. Sonia's brother was Steve Leon, known to radio listeners on WDAS-FM as "My Father's Son." Sonia's daughter, Wynne Alexander, was a newscaster on the station and today is a well-known WDAS historian and civil rights author. She was truly part of a radio family.
One of the “behind-the-scenes” “950 Family” people passed away in August. Former General Sales Manager Ed McCusker was part of WPEN for over 20 years, and played a major role in the success not only of "The Station of the Stars,” but also of their sister station, WMGK.
Ed worked over four decades in the radio industry before retiring to the Jersey shore. He and his wife, Mary, had five children. People who knew him say that he was a wonderful and kind person.
THIS AND THAT! Little Bits of Information.... (Left to right) Announcer Bon Bon and Pianist Howard Reynolds Jan Savitt was a well known big band leader. But did you know that he first played violin for seven years with the Philadelphia Orchestra (after studying at the Curtis Institute)? Well, it's true. Our first president, Stan Lee Broza, hired Jan to be Musical Director of WCAU Radio in 1934. Later in 1936, Savitt moved to KYW Radio (as Musical Director) with his "Top Hatters." His broadcasts on KYW found their way onto the NBC Radio Network just as some of his WCAU adventures were carried on CBS. By the way, it was 1937 when Jan Savitt hired African-American Bon Bon (George Tunnell) to sing for the orchestra. Savitt died in his early forties and Bon Bon found himself out of work. He became an air personality on WDAS Radio during the summer of 1949. In 1955, two of the top 20 favorite NATIONAL children's telecasts came out of Philadelphia and they were both live. All the ones you would expect are there like Howdy Doody, Pinky Lee, Disneyland, Winky Dink and Rin Tin Tin.
In January of 1960, Dan Rather started his television career as the anchor of KHOU-TV. It was basically a one person operation. Dan did everything. The Director of Programming at the Texas station was Cal Jones, who came there from KDKA-TV in Pittsburgh. Rather credits Jones for teaching him the TV business. What does all this have to do with Philadelphia? Well, Cal went to Pittsburgh from WPTZ when the station was swapped with the NBC station in Cleveland. While here at Channel 3, Cal Jones was PD and one of the station's top directors. He directed many of the Ernie Kovacs shows that came out of Channel 3. He also directed "Miss Susan" for NBC-TV that also originated from WPTZ. By the way, at that time, KHOU-TV was owned by Paul Taft and Taft Broadcasting. Note that the Houston based Taft Broadcasting had no relationship with Taft Broadcasting of Cincinnati (which owned Channel 29 from 1969 to 1987). The company that owned Channel 29 here had its roots with the family of the 27th President of the United States, William Howard Taft. We receive e-mails all the time from people remembering Captain Noah or Pixanne or some other TV favorite. We thought we would share one of them with you. It comes from Marilyn D'Auria and she was writing to member Gene London, who was inducted into our Hall of Fame in 2009. We forwarded the e-mail to Gene. Here's what the e-mail said (with her kind permission):
The WIP Sports Talk format started on WIP Radio (then an AM station) on early Monday morning (late Sunday night) at 12 midnight. Steve Martorano initiated the format. He replaced Broadcast Pioneers member Nat Wright and the famed Dawn Patrol which ran for almost half a century. Wright did the last 15 years of the program and spent 22 years at the station. WIP continued airing music during the most important time on the station, 6 am to 8 pm. Michele Iaia was doing regular talk from 8 pm until midnight. She started the program in February of 1983. In November of that year, Steve Martorano started on the station doing weekends. It would be four years later, in 1988, before the station went all sports. Nat Wright was inducted into our Hall of Fame in 2010 and served on our board of directors from 1993 to 1997. Broadcast Pioneers member Frank Ford was one of this city's biggest and earliest radio talk hosts. He was on WCAU, WPEN, WFLN-FM and WWDB but decided to give ownership a try. Monday, August 5, 1985, WFLN (AM) became WDVT and initiated their all talk format. The station was a daytimer which meant, of course, that they were only on the air from sunrise to sunset.
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THANKS FOR THE MEMORIES:
Dave Stanley and his Memories!
Part One: Mel Gollub
(Left to right) Broadcast Pioneers members Tom Brookshier, Bill Baldini, Donald Barnhouse, Herb Clarke and Mel Gollub
Broadcast Pioneers Luncheon, Bala Golf Club, Philadelphia
Wednesday, May 21, 2007
(Photo by Broadcast Pioneers Board Member Bob Kravitz)
Broadcast Pioneers member Dave Stanley started out at member Mel Gollub's station, WIFI. Then he moved into country radio and finally into television, anchoring at KYW-TV, Channel 3, here in Philadelphia. Today, Dave is retired and living in North Carolina. We asked Dave to do some writing for our newsletter. He agreed and it's presented in three parts. The first installment this month and the other two in October and November. Dave tells us:
So, I’m sitting on the front porch, enjoying the summer heat, humidity (and mosquitoes) when out of the blue I get a call from Gerry Wilkinson asking if I’d like to write an article for the newsletter. I replied, “I would love to! It would be fun, it would be easy” Gerry said: “But not about you. (Okay, scratch easy). Write about someone else. (Uh, boring) Write about some of your friends.” (Impossible) What friends? This is broadcasting. You get a promotion. Folks come up and shake your hand, congratulate you and hope you get T-boned at Wawa.
I mean, let’s be honest here. Broadcasting is a tough business. It is fraught with paranoid people. And that’s only if they can make it through their first rating book! But the business is also filled (thank God) with very kind, sensitive, compassionate, understanding, forgiving and patient people. In fact, had it not been for a person like Mel Gollub (aka) Mel Stewart, a highly successful businessman, former radio icon at WIP and Broadcast Pioneers member, I would have been fired from my first job within minutes after I showed up for work. No exaggeration, my career would have ended before it even started.
“And that was Chet Atkins with Freight Train. Gee, I wonder where that train is going. Maybe it’s going to Peter, Paul and Mary.”
My first, on-air, spontaneous ad-lib!!! (In addition to being one of the worst and least creative transition lines ever, truth be told it wasn’t even spontaneous. I had written it down about 2-hours earlier.) Nevertheless, as bad as it was things were about to get a whole lot worse.
Through a friend I heard of an opening at WIFI -FM, a small, but powerful FM radio station. The show was called WI-FI Folk. The station may have been small, but given the number of colleges and universities in the Philadelphia area, there was nothing small about the size of the audience. It was the sixties, an era of multiple protests involving some very serious and significant issues of historic proportions; Civil Rights and Vietnam. On the plus side, WI-FI Folk was right there at the ready with the musical soundtracks of the time. More importantly, on a self-serving level, after being hired on a Friday with a start date of Monday, I was also ready! (Well, uh, actually that’s not quite true.)
My friend may have said something about me needing some kind of a license. Once I learned what that was and where I could get it, I made a panic dash downtown, got the book, studied all weekend and sweated a lot! I was, however, when the time came, totally prepared to take the test on the Monday morning before starting my career that night. Pass. I would be issued the 3rd class license with the dreaded element (all technical) broadcast endorsement right on the spot. It was tight, but doable. I could show up for work, hang my license on the wall, flip the mike on and at least that’s how it would have happened had the guy who had been giving the test for centuries not called in sick for the first time ever in his life. I could still take the test, but wouldn’t know the results, or get the license for about a week.
And, there it was. My entire broadcasting dream began that day on a lie or as I prefer to think of it a “desperation stall.” Station owner Mel Gollub arrived to work the following morning not even sure he wanted to keep me around after listening to me the night before. At the very least, he expected to see my license hanging on the wall. That didn’t happen for about a week. Mel kept asking, and I kept stalling. Although I always suspected he knew what was really going on. I finally got my license and my dubious skills improved just enough so as not to get shown the door.
Broadcast Pioneers member Mel Gollub
air name: Mel Stewart
WIP Radio, Philadelphia
1956I can honestly say that had Mel not put up with me and given me that opportunity I would have probably returned to the Lutheran Publication House in East Falls and retired as a shipping clerk.
So, in reality, I have a true pioneer to thank for my career in broadcasting; a broadcaster, whose career began in 1944 at the age of 15 at WHAT while he was still in high school. Just a few years later he would be broadcasting on Philadelphia’s powerhouse, WIP, under the name of Mel Stewart. But it certainly wouldn’t end there. In the 1950’s he saw an opportunity, took a chance and thus became one of the first successful FM station owners. As Mel explains it:
“I thought that this was the time to own a radio station. Why not apply to the Federal Communications Commission to start FM broadcasting on 92.5? I did just that in 1957 and sought permission from the F.C.C. to use the call letters WIFI. I used the slogan: ‘HI-FI on WI-FI’ starting in 1958. The term ‘WI-FI’ (for the Internet) wasn’t commercially used for 4 more decades. In 1961, I built, owned and operated Atlantic City’s first FM station: WRNJ (95.1) atop the Ritz Carlton Hotel. In 1975, I built, owned and operated WLRB (92.7): the first FM licensed to Rehoboth Beach, Delaware.”
Of course Mel wasn’t the only broadcast personality to make the transition to station ownership. Over the years many others have also successfully done the same. Among them is a radio personality who put his career path on steroids. So much zest, in fact, it took not one, but three names to pull it off; Bob Backman (aka) The Real Bob Steele (aka) Cool Bobby B.
Next month, Dave continues talking about his friend, Bob Backman and in November, Stanley concludes with his memories about Mike Bove.
The Early Days of WDVR! (Part three)
This was written by Broadcast Pioneers member Marlin Taylor and originally appeared on his website. Marlin was the original Program Director and Station Manager for WDVR Radio (today known as More FM). Taylor was inducted into our Hall of Fame in 2015. We'll be running the WDVR story in three parts. The first ran in July, and the second part was in the August issue. The third and final episode runs this month. This is even more special because of More FM being sold to Entercom. . Here's Marlin Taylor's third and final installment.
An advertisement from the Philadelphia Inquirer
for WDVR Radio (Now More FM)
May 1964
(To see a larger version of this ad, click here!)
This is a portion of a full-page ad which WDVR Philadelphia ran in the Inquirer daily morning newspaper in May of 1964 … listing every song that the station would play that day between 9 AM and 11 PM.
WDVR was just celebrating its first anniversary, having begun broadcasting in May of 1963 … 55 years ago. It was the last FM station permit to be granted in the city of Philadelphia, and even then had its limitations … operating with an antenna very low in height and with low output power — which, as you may know, are both critical to an FM station’s coverage.
An advertisement from the Philadelphia Inquirer
for WDVR Radio (Now More FM)
1964
(To see a larger version of this ad, click here)
Even though our signal strength was poor and coverage limited, we were obviously offering content and a product people longed to hear. Why else would we, after only a year on the air, have greater listenership than the several other FM stations who had larger staffs and greater resources?
As for many of those artists listed, you may not remember them … quite a few I barely remember — and I programmed them. However, there are several, such as Percy Faith, Roger Williams, Frank Chacksfield, the Living Strings and Chet Atkins, who are still being played today on SiriusXM’s Escape channel. And, this is 55 years later! Some things, some music can and does stand the test of time.
With the sale of More FM (what used to be WDVR), Marlin said on his website that it's the end of an era. More FM is the sole reminding "standalone" independent station in a major market anywhere in the country.
In another article, Marlin wrote this as part of the story:
I still wonder what Dave Kurtz was thinking, what was his plan of action once WDVR was built? As I write in my memoir, after meeting with him in his home, he took me to the facility. It was ready to broadcast except for one thing. It needed a staff. People to create programming and operate it.
How long had it been in this completed stage, sitting there ready to be “fired up?” Had others contacted him or had he begun to search for someone to manage and program the station? I have no answers.
First, while Dave had some thoughts about programming, there was no indication that he had anyone in mind to hire. Once he learned that I had two years earlier put a new station on the air in the Washington, D. C. area (WHFS), I was hired on the spot. And then, why would Jerry Lee just happen to visit WHFS the following week and find that the person he met there would shortly be moving to Philadelphia to manage the launch of a new FM station, WDVR?
That’s all the information Jerry needed. It wasn’t much more than 48 hours later that I received a call from Jerry saying, “Marlin, we’ll be working together in Philadelphia!”
There’s a lot to learn from Gerald D. Lee, universally known as Jerry Lee. First of all, understand that you gotta do what you gotta do in order to succeed.
Jerry Lee never liked working as a “street salesman,” but the only way to get the new FM station that we were responsible for launching off the ground and generating income to pay the bills was to have advertisers. With Jerry being hired as Sales Manager and there being no budget to hire others to do the selling, it was Jerry’s job.
One by one, he’d bring another client in the door. First, John B. White Ford and the Consumer Products Division of the Philco Corporation as co-sponsors of the all-night program, to require that we’d be a 24-hour-a-day operation. Then, Aaron Levin’s Galleries on the Mall, Mikolosky Windows & Doors, Burdumy Motors, C. A. Rowell Department Store, just a few that I can remember.
While I pretty much grew up with a “Can Do” attitude, seeing Jerry in action confirmed that staying pro-active and constantly on the offensive were keys to a meaningful and effective life! If you need proof, just take a look at the 55-year track record of the station at 101.1 on the FM dial in Philadelphia.
A LITTLE BIT OF BROADCAST HISTORY!
(Left to right) Max E. Solomon, Irving Berlin and Shelly Gross
at Independence Hall, Philadelphia
1949
In this photo, we see two former presidents of Broadcast Pioneers, Max E. Solomon and Shelly Gross with the legendary song writer Irving Berlin. It was taken at Independence Hall which was the home of the Liberty Bell at that time. In you look carefully on the right (behind Shelly), you can see the bell.
Solomon served as President of this organization during 1968 and 1969. Gross was president during 1997, 1998 and 1999. Max was our "Person of the Year" in 1970 and Shelly was our "Person of the Year" during 1995.
OUR HATS OFF TO YOU FOR GIVING:
We would like to give a big thanks to all those of you who contributed to Broadcast Pioneers by sending an extra gift when they mailed in their membership renewals. They include: J.R. Russ, Bill Roswell, Scott Palmer, Ed Cunningham and David White. Contributors donating in May were mentioned in the June newsletter. Those donating in June were thanked in our July issue. Those donating in July were mentioned in our last newsletter. Those contributing after the cutoff date for publication will be mentioned in October.
Special Thanks (in alphabetical order) for the gift of Appreciated Stock: (a federal tax advantage for the giver)
Member Marc Howard - $3,600 (put into our general fund to be used where needed)
Member Sylvia Kauders - $5,159.45 (used for the scholarships listed below)
Special Thanks (in alphabetical order) for contribution of $1,000 or more to our DAP, Digital Archival Project:
Member Jerry Del Colliano - $1,500
Member Johnny B. Hall and wife Ginny - $2,200
The Harry Hurley - Hurley in the Morning Charity (Harry is a member)- $1,000
The Shunfenthal Family (in memory of Sherri Shunfenthal's father, Les Waas) - $2,000
Member Marlin Taylor - $2,000
A member who prefers not to be identified publicly - $1,000
Special Thanks (in alphabetical order) for contribution of $1,000 or more into our General Fund to be used where needed:
Member Art Moore - $1,000
Member Brad Seecof and Metramedia Broadcasting & Studios - $1,000
Special Thanks (in alphabetical order) for April 2019 Scholarships:
Member Johnny B. Hall and his wife, Ginny - 4 scholarships
The Harry Hurley - Hurley in the Morning Charity - 1 scholarship (for a Stockton University student)
Member Sylvia Kauders - 1 scholarship (from a grant for 5 yearly scholarships running until 2019)
Member Kal Rudman - 5 scholarships (for Temple University students)
Member Tony Scafide - 1 scholarship
Member Marlin Taylor - 2 scholarships
Special Thanks (in alphabetical order) for a contribution of $500 or more to our DAP, Digital Archival Project:
Member Bill Webber, Jr. - $500
Armitage Shanks (not their real name) - $500
Members Robin and Ira Adelman - $500
Bequests in their Will:
Member Sylvia Kauders passed away recently. In her will, she bequest to the Broadcast Pioneers of Philadelphia, the amount of $5,000. This funding is to be used to underwrite one scholarship per year until gone. These scholarships will start in the year 2020 and continue until 2024. From a previous gift, Sylvia has underwritten one scholarship a year starting in 2015 and continuing until 2019.
Member Dave Shayer passed away last year. In his will, he bequest to the Broadcast Pioneers of Philadelphia, the amount of $5,000. This funding is to be used to underwrite our archival project which was dear to Dave's heart and soul.
Underwrite a complete scholarship and we'll give you credit in the electronic newsletter until the scholarship is awarded. Give us a donation of appreciated stock of $2,000 or more) and we'll list you in our "Thank You" column for two years. Give us a donation of $1,000 or more and we'll list you in our "Thank You" column for a year. Give us a donation of $500 or more and we'll list you in our "Thank You" column for six months. You can select how we use the money: for our archival project, for scholarships or for our general fund to be used as needed.
More Thanks:
A growing portion of the revenues that fund the different activities of the Broadcast Pioneers comes from donations. This includes our archival project and our scholarship program. Now we are making it even more beneficial for our donors. Broadcast Pioneers is now able to accept gifts of appreciated stock, which provides a significant tax benefit to you. By giving appreciated stock (stock which is worth more now than what it cost when it was purchased), you can get a charitable contribution tax deduction based on the current market value of your stock. At the same time, you avoid the capital gains tax that would arise if you simply sell the stock. So if you'd like to support our educational mission or our archival project and save money on taxes too, please consider making a gift of appreciated stock. We are a federally recognized, state chartered charity with a 501(c)(3) status. Contact us at (856) 365-5600 or e-mail pioneers@broadcastpioneers.com for more details.
Many of us are over 70 and a half years old. If you are, you can donate directly to Broadcast Pioneers from your IRA Account. If you take a distribution and then donate to us, you would have to pay federal tax on the distribution. By donating directly to us, you pay no tax and we get the full amount. Remember, this donation must go directly to us in order for you to avoid paying income tax. This direct donation may also prevent you from going into a higher tax bracket. That's always good. Speak with your tax advisor about this.
Don't be left out. You too can make a pledge. It's never too late. You can earmark it for scholarships, our Digital Archival Project or our general fund. Thanks so much for your support. If you forgot to make an extra contribution (cash or memorabilia) and would like to do so now, you can do so. We would be thrilled to hear from you at: PO Box 2886, Bala Cynwyd, PA 19004, call us at (856) 365-5600 or e-mail us at: pioneers@broadcastpioneers.com
A FINAL THOUGHT....
One day, when member Tom Brookshier was doing the sports on the "TV10 Big News," anchor John Facenda, who was also a member of our organization, ended the newscast with a story about a local golf tournament. Then Facenda said that he, himself, was quite an excellent golfer. He got up from the anchor desk and came into the middle of the studio floor. He placed a golf ball on the floor, and the camera panned up. While this was happening, someone on the crew removed the ball (because hitting a real golf ball in the studio could damage equipment). John then took a swing and the director cut to a shot of Brookie with a golf ball in his mouth. "Hole in one!"
Joanie Baldini
(wife of member Bill Baldini)
2006
Please contact us by e-mail at pioneers@broadcastpioneers.com or by mail to: Broadcast Pioneers of Philadelphia, PO Box 2886, Bala Cynwyd, PA 19004. Your stories are important, to you, to us, and your colleagues. Contact us today and we’ll include your story in the next newsletter! |
Newsletter proofreader is Michele Wilkinson
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All Rights Reserved
The e-mail address of the Broadcast Pioneers of Philadelphia is pioneers@broadcastpioneers.com
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